Research report: How B2B Marketers Can Make the Most Impact

Our survey of B2B marketing leaders provides insights to guide marketing decisions.

As growth goals evolve, B2B marketers must re-evaluate how to bring true sales-qualified leads into the funnel and continuously prime the pipeline for success.

This research report explores:

→ How B2B leaders are shifting priorities.

→ Why B2B marketers must prioritize their buyers' needs at every stage of their journey.

→  B2B marketing tactics that produce a clear ROI.

The survey shows how companies are responding to: 

→  The new role of messaging across the buyer's journey.

→  Lengthening sales cycles and the critical function of lead nurturing. 

→  A world without lead acquisition driven by in-person events.

Survey of 180 B2B leaders with business and/or marketing decision-making capabilities.